Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews

Online purchase intentions: A multi-channel store image perspective

This study is one of the few empirical works addressing the impact of offline and online store impressions on consumer online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 customers of one of the largest ...

- Exploring the Impact of Online Reviews on Purchase Intentions of Customer

The Impact of Online Additional Reviews on Consumer's Purchase Process

As the supplement of buyers’ original reviews on products, online additional reviews were supported by some B2C websites recently. That is to say, consumers could post their recommendations or comments again in several months. This paper attempts to measure the impacts of additional reviews on consumers, as well as to investigate whether they are different from those of original ones. The autho...

the u.s. policy in central asia and its impact on the colored revolutions in the region (the case study of tulip revolution in kyrgyzstan)

چکیده ندارد.

the geopolitics of afghanistan after september 11, 2001, and its impact on iranian national security

abstract u.s. attack to afghanistan after 9/11 provided opportunities for us who tried to become the dominant power after collapse of ussr and bipolar world. thinkers like fukuyama believed american liberal democrats thought would be universally accepted without resistances. liberal democracy is the best and final model of governance; in this regard, united state has moral responsibilities for...